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The Little Red Book of PR Wisdom  is your essential guide to understanding the media and how to use it to get publicity. Full of proven, practical advice on public relations.

With real world examples and feedback from top media professionals, this is the ideal book for PR practitioners, students, or anyone who needs to interact with journalists and TV/radio producers. It also covers the critical area of social media.

The author, Brian Johnson, is an award-winning media specialist with decades of experience in both journalism and PR.

Brian Johnson

  • Some call it public relations, some call it PR, some call it publicity. Others describe it as media relations, even marketing. It’s all about getting media coverage for the story you want to tell, and knowing how to go about it.
  • Whether you’re a PR professional, a manager, a lecturer, a student, an association, an NGO or a government agency, The Little Red Book of PR Wisdom  is your key to getting that coverage – with far more value, impact and profile than advertising alone can deliver, a fraction of the cost.