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Understanding the media and how to use it is not only a distinct competitive advantage. These days it’s vital – and here it is, within your grasp.

The Little Red Book of PR Wisdom, by award-winning journalist and public relations practitioner
BRIAN JOHNSON, draws on decades of experience from both sides of the media fence.

ESSENTIAL: This unique and acclaimed book is set to become the essential touchstone for media professionals, students and PR novices alike. Its insight into print, electronic and social media reveals the keys to success in the ultra-competitive world of publicity.

With feedback from seasoned media operators, classic case studies, real world samples, examples, Golden Rules and Top Tips, The Little Red Book of PR Wisdom is the essential guide to decoding the media – and using it effectively.

EXPERTS: This is what the experts in journalism
and public relations say about it:

'A unique understanding of PR.'
John Westacott, Executive Producer Emeritus, 60 Minutes

'Very entertaining – and sorely needed!'
Sue Carney, Editor-in-Chief, Reader’s Digest

'Really valuable, down-to-earth advice on exactly ‘how to’.'
Sue Cook, Managing Director, Hill + Knowlton Strategies  

'This book should be the bible of the industry.'
Garry Linnell, Editorial Director, Fairfax Metro Media

  • Some call it public relations, some call it PR, some call it publicity. Others describe it as media relations, even marketing. It’s all about getting media coverage for the story you want to tell, and knowing how to go about it.
  • Whether you’re a PR professional, a manager, a lecturer, a student, an association, an NGO or a government agency, The Little Red Book of PR Wisdom is your key to getting that coverage – with far more value, impact and profile than advertising alone can deliver, a fraction of the cost.